Our Marketing Guides

Comprehensive guides and tips for getting started in marketing.

Conducting a Brand Audit: a Step-By-Step Guide

Conducting a Brand Audit: a Step-By-Step Guide

18 January 2021 ∙ 10 minutes of reading time

Branding plays a significant role in how customers choose companies with which to work or buy from. It’s one of your business’ most important assets, and it’s critical to develop an appealing brand and story that customers can connect with on an emotional level. If a business has excellent branding, it’s automatically more desirable to […]

By Sarah Madimba
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Creative & Design
Get More YouTube Subscribers: from 0 to 1000 real quick

Get More YouTube Subscribers: from 0 to 1000 real quick

18 January 2021 ∙ 23 minutes of reading time

YouTube is the second-largest search engine in the world, with only Google running ahead of it. Many new content developers join the ranks of existing channels every day. Some channels make a success of it, and others moulder in obscurity. What are the differences between the two types? Why do some channels get more YouTube […]

By Sarah Madimba
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Marketing
Stay Relevant with Social Media Marketing Tools

Stay Relevant with Social Media Marketing Tools

18 January 2021 ∙ 10 minutes of reading time

Social Media has become an integral part of most people’s lives over the last few years. Businesses have had to adapt their social media management strategies, and this landscape has rapidly evolved and developed with the advent of the Covid-19 epidemic. As more companies are embracing remote working, the time has increased that people spend […]

By Sarah Madimba
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Marketing
How to get more followers on Pinterest

How to get more followers on Pinterest

18 January 2021 ∙ 11 minutes of reading time

In this guide, you’ll discover different ways to gain followers on Pinterest. The main purpose of this is to build credibility and authority in your niche, boost website traffic, and increase email subscribers. Other benefits include free marketing for your business and therefore more money flow. Table of contents Reform and Transform By adding branded […]

By Sarah Madimba
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Marketing
Instagram Branding: Raising Awareness Through Social Media Profiles

Instagram Branding: Raising Awareness Through Social Media Profiles

11 January 2021 ∙ 11 minutes of reading time

Are you wondering how to make your company’s social media as attractive as possible? Instagram branding is an excellent way to achieve that goal. Keep reading to understand why and how to put this strategy into practice. Table of contents Why Branding is Essential Why should you consider branding on Instagram and other social media […]

By Sarah Madimba
5.00/5
Marketing
The modern art of clickbait: how to define the best clickbait titles

The modern art of clickbait: how to define the best clickbait titles

11 January 2021 ∙ 11 minutes of reading time

Clickbait is everywhere, from social media platforms to news websites. Clickbait headlines even find their way onto search engines. Let’s take a closer look at the modern art of clickbait, what it is and how it works. Table of contents What is Clickbait? We’ve all experienced it, but what is clickbait? Clickbait is typically an […]

By Sarah Madimba
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Marketing
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Web & Software Development

The Advantages and Disadvantages of Hiring an App Developer for Your Company

The Advantages and Disadvantages of Hiring an App Developer for Your Company

14 December 2020 ∙ 15 minutes of reading time

In 1997, Nokia’s mobile app developers launched a game that would change the world forever. Though they probably didn’t expect it at the time, the ‘Snake’ game on the Nokia 6110 is considered the first mobile application. Of course, at the time, no phones had access to the internet. Snake was a simple, built-in mobile […]

By Sarah Madimba
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Web Development
301 redirection

301 Redirection – Complete guide to use it correctly in SEO

1 December 2020 ∙ 5 minutes of reading time

Redirection 301: interests, strategies and implementation As a web developer or SEO manager, you already found yourself with these two questions in mind: what is a 301 redirect? and how to do a 301 redirect? Today, we bring you the answers. Browse through our complete file to find out what a “301” is and understand […]

By Charlotte Maghe
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Web Development
Marketing and AI: When Chatbots improve your brand image

Marketing and AI: When Chatbots improve your brand image

1 December 2020 ∙ 7 minutes of reading time

These last couple of years, the arrival of artificial intelligence (AI) has allowed for some big innovations in several domains.  Marketing has been no exception.  With the development of chatbots since 2017, conversational marketing never ceases to progress in terms of customer relations.  These conversational robots have become a major asset for any business.  Their […]

By Anne-Gaëlle Sy
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Web Development
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