Comprehensive guides and tips for getting started in marketing.
2 March 2021 ∙ 7 minutes of reading time
Your marketing team are no longer the only marketers in your company. Everyone has become a marketer in this day and age. At least once in our lives we have mentioned an amazing restaurant we tried to our colleagues, a television show we fell in love with and binge watched last night to our friends […]
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2 March 2021 ∙ 7 minutes of reading time
Pinterest is not usually a social media platform businesses tend to associate advertising with. It is the forgotten child of platforms stereotyped with guilty pleasures and women looking for their dream living room. Marketing strategies tend to focus on the big names like Facebook, Instagram, Tik Tok, Snapchat…but in reality, they are missing out on […]
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1 March 2021 ∙ 7 minutes of reading time
Every business needs to grow sales. One way that can happen is to increase the number of customers for your product or service. And that’s where the marketing or sales funnel comes in. You’ll need to implement a marketing strategy that takes prospects through a process that ultimately leads to them buying what you’re selling. […]
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1 March 2021 ∙ 7 minutes of reading time
When it comes to current content, there’s no debate that vlogs are winning! It’s not surprising since a vlog is basically an interactive and entertaining video blog. Although almost every Tom, Dick, and Harry is vlogging nowadays, it can be challenging to create a successful vlog. There are many ingredients that can help you start […]
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24 February 2021 ∙ 5 minutes of reading time
For years we have heard that the future of business is working remotely. We are in 2021, and this has already become our reality. For a year now, we have all been working in different offices, shared working spaces, cafes, at home, or even sheds in the backyard. Due to COVID-19, things may have accelerated […]
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22 February 2021 ∙ 7 minutes of reading time
Augmented reality filters, a new technology It is now well known that augmented reality is preparing for a great future. Users of augmented reality experiences have doubled since 2018 from 1 million to 1.94 million in only 2 years (source: Statista). The curve is exponential and we are only at the beginning. Having its own […]
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25 January 2021 ∙ 16 minutes of reading time
The about me page is one of the essential things on your website. It’s the first thing your readers will know about your company or your story. When you master your about me page, you’ll build better connections and improve your branding. By sharing your background, you will position yourself as an expert in your […]
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18 January 2021 ∙ 10 minutes of reading time
Branding plays a significant role in how customers choose companies with which to work or buy from. It’s one of your business’ most important assets, and it’s critical to develop an appealing brand and story that customers can connect with on an emotional level. If a business has excellent branding, it’s automatically more desirable to […]
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19 November 2020 ∙ 6 minutes of reading time
Everyone has experienced difficulty communicating clearly with others. People pay more attention to your tone of voice and body language than the words that come out of your mouth. While this can be helpful, it may sometimes work against you. Written communication also has a tone and voice. If you choose to express yourself in […]
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2 March 2021 ∙ 7 minutes of reading time
Your marketing team are no longer the only marketers in your company. Everyone has become a marketer in this day and age. At least once in our lives we have mentioned an amazing restaurant we tried to our colleagues, a television show we fell in love with and binge watched last night to our friends […]
Read more
2 March 2021 ∙ 7 minutes of reading time
Pinterest is not usually a social media platform businesses tend to associate advertising with. It is the forgotten child of platforms stereotyped with guilty pleasures and women looking for their dream living room. Marketing strategies tend to focus on the big names like Facebook, Instagram, Tik Tok, Snapchat…but in reality, they are missing out on […]
Read more
1 March 2021 ∙ 7 minutes of reading time
Every business needs to grow sales. One way that can happen is to increase the number of customers for your product or service. And that’s where the marketing or sales funnel comes in. You’ll need to implement a marketing strategy that takes prospects through a process that ultimately leads to them buying what you’re selling. […]
Read more
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25 January 2021 ∙ 13 minutes of reading time
If you spend a lot of time online, you’ve likely encountered at least one 404 page. You might even have come across a few custom error pages. Have you ever wondered why a business would invest valuable time designing a creative message for its visitors? A standard 404 error page has little to say and […]
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14 December 2020 ∙ 15 minutes of reading time
In 1997, Nokia’s mobile app developers launched a game that would change the world forever. Though they probably didn’t expect it at the time, the ‘Snake’ game on the Nokia 6110 is considered the first mobile application. Of course, at the time, no phones had access to the internet. Snake was a simple, built-in mobile […]
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1 December 2020 ∙ 5 minutes of reading time
Redirection 301: interests, strategies and implementation As a web developer or SEO manager, you already found yourself with these two questions in mind: what is a 301 redirect? and how to do a 301 redirect? Today, we bring you the answers. Browse through our complete file to find out what a “301” is and understand […]
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Digitisation has left the business world in a state of unprecedented change, with power shifting from supply to demand. Buyers, just like you, are now in charge.
That’s exactly what Sortlist is all about: we help you stay in control and start your journey surrounded by trusted professionals at the right time.
